I’ve spent over a decade as a creative director working with startups and established brands on holistic product, content, experiential and brand strategies.

photo by Hunter Abrams

Jonathon Burford
(They/Them)

As a multidisciplinary designer, I’m obsessed with creating meaningful visual work that connects multiple consumer touch points to ultimately sell products or build awareness. 

My strategic process shifts depending on the scale and the goals of the project. The scope can be a new product launch campaign or an overall brand refinement or relaunch.

  • CREATIVE DIRECTION

  • BRAND DEVELOPMENT + POSITIONING

  • GO-TO-MARKET + CAMPAIGN STRATEGY

  • CONTENT STRATEGY + PRODUCTION

  • VISUAL STRATEGY + DESIGN

  • EXPERIENTIAL + RETAIL DIRECTION

  • CREATOR+ INFLUENCER STRATEGY

I combine lateral thinking with impactful art direction, content, physical experiences and community online and offline to build a sense of loyalty and connection.

I love a dynamic visual campaign as much as the next person - but unless there’s a strong holistic strategy to accompany it, it oftentimes falls flat. 

Partners

THERABODY

KYLIE COSMETICS

SEPHORA

STARBUCKS JAPAN

EMCEE STUDIOS

FACEGYM

FARFETCH

SHOPIFY

JIMMY CHOO

BANANA REPUBLIC

MODA OPERANDI

PACIFICA BEAUTY

NIKE

LEVI’S

YOUTH TO THE PEOPLE

ESTÉE LAUDER

L’OREAL

MILK MAKEUP

SPOTIFY

FASHION SCHOLARSHIP FUND

MACKAGE

BONOBOS

L’OREAL PARIS

MAYBELLINE

GLOSSIER

MY STRATEGIC PROCESS

MY STRATEGIC PROCESS

UNCOVER & ANALYSE

Deep dive into all aspects of the brand, learn from legacy success and shortcomings to inform creative and activation plan. 

STREAMLINE

Build consistency through copywriting with brand messaging and product USPs. Create additional brand codes to continue to amplify the brand/products.

CONCEPT

Ideate creative that ladders up to a centralized concept and determine how it can come to life through content, paid media, community and experiential.

CREATE

Produce campaign or assets for an omnichannel consumer experience with extra consideration to the production crew and on camera talent involved.

PLAN & ACTIVATE

Follow a tease/launch/sustain cadence ensuring that there is enough content for all brand, community, partner and paid platforms.

VALIDATE & ITERATE

Determine if it was a success based on KPIs in the first step and determine how to iterate on the next campaign or launch.